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About Us

100+ Years of Real Estate Experience

For over 100 years, WHITNEY & Company has been providing commercial real estate expertise and services to our community and beyond. We are locally owned and operated and based in Waterloo, Ontario. 
 
WHITNEY & Company is a connected commercial real estate team that values communication and works hard to deliver top results. Because we have such strong industry knowledge and exemplary customer service, we have long-term commitment from our clients. Our management team are experts in their field as well as respected members of the Kitchener-Waterloo business community. 
 
Our roots are in the Waterloo Region and our reputation withstands the test of time.
Company History

Find out more about the history of WHITNEY & Company.

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Management Team

The WHITNEY & Company commercial real estate management team is made up of individuals with decades of business experience and deep, strong relationships in our community and throughout North America. Our dynamic team can handle any real estate related questions or requests our clients may have. In addition, we always consider the best interests of our clients and work as a team to get deals done.

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John Whitney, SIOR
Broker of Record, CEO

The Whitney name has been associated with real estate in Waterloo Region since 1911. John Whitney joined the family business in 1975. He studied Planning and Geography at Wilfrid Laurier University and joined WHITNEY & Company after university. 

 

John Whitney has lived in the region all his life and has a passion to make our cities a wonderful place to live and work. The local commercial real estate market started as a rather small group of practicing agents and John takes credit for training and bringing a broad number of new agents into the business. 

 

He was a founding member of Communitech and served as Chairman for 10 years. During his tenure as Chairman, the Prosperity Council was formed. John was also a founding member of Canada’s Technology Triangle (CTT), now known as the Waterloo EDC.

Alisha Morel
Managing Partner, COO

As a Managing Partner, Alisha leads the operational and financial strategy of Whitney & Company Realty. Focusing on driving sustainable growth and expanding the brokerage’s presence in key markets in Southwestern Ontario, she utilizes strategic planning and organizational agility, to ensure long-term resilience in a competitive industry.

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Michael Lambert*, SIOR
Managing Partner, President

With a background rooted in competitive sports, Michael Lambert represented Canada in two Olympic Games, which helped him develop an exceptional ability to perform under pressure. That same discipline, resilience and strategic mindset that defined his athletic career, now drives his leadership in commercial real estate.

As President of Whitney & Company Realty, Michael navigates complex negotiations and identifies strategic opportunities for his clients, all while leading a team of highly skilled sales professionals. His specialization in Capital Markets, Portfolio Management, Land Development, and Industrial Acquisitions, Dispositions and Leasing, provides clients with a competitive edge in an evolving market.

Beyond transactions, Michael is a member of SIOR (Society of Industrial and Office Realtors), a prestigious network of top-tier industrial and office brokerage professionals. Through this affiliation, he leverages industry-leading insights, resources and connections. Michael is dedicated to fostering strong industry relationships, staying ahead of market trends, and delivering innovative solutions that create lasting value for his clients.

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Ginger Whitney, SIOR, CCIM
Broker, Vice President

With over 14 years of experience in the real estate industry, Ginger Whitney has established herself as a prominent figure in the Region of Waterloo. Her expertise spans various aspects of commercial real estate, including leasing, acquisitions, property management, and investment analysis. Ginger’s success can be attributed to her strong work ethic, attention to detail, and dedication to providing exceptional service to her clients. She takes the time to understand their unique needs and goals, allowing her to tailor her approach and deliver optimal results. 

*Sales Representative

Working with Whitney & Company

One of the most important decisions you will make is choosing the right commercial real estate brokerage. With all of our experience in the industry and superior knowledge of the Kitchener-Waterloo real estate market, we can guide you through the decision-making process. The end result will be a successful strategy to leasing, selling or buying a commercial property. 

5 Generations Strong

Five generations strong, we offer our clients more than just real estate advice, we go above and beyond and we’ve done this for decades.

Experts in Our Industry

Our commercial real estate expertise includes occupier and investor services, landlord and tenant representation as well as valuation and advisory services.

Market Analysis

Our market research group delivers commercial real estate analysis and insights that support successful strategies.

Collaborative

Our collaborative culture places high value on teamwork, respect and integrity.

Clients First

A client-first approach supported by our strong local business relationships sets us apart from other brokerages.

Target Marketing

Proactive target marketing and consistent communication are cornerstones of our marketing plans.

WHITNEY & Company’s long-standing presence in commercial real estate is a testament to our expertise and commitment to the industry. Over the course of more than a century, we have developed and maintained strong connections within Waterloo Region, Southwestern Ontario and beyond. We provide a client-centric approach to real estate services, ensuring our clients receive tailored solutions, helping them navigate the complexities of the commercial real estate market. 

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© 2025 WHITNEY & Company Realty Limited, Brokerage | 103 Bauer Place, Suite 2 | Waterloo, Ontario | Canada, N2L 6B5​​​

Owning a home is a keystone of wealth… both financial affluence and emotional security.

Suze Orman
July 11, 2025 Friday!
Whitney & Company Commercial Real Estate Services
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